17 Mar

How World-Class Athletes Are Overcoming Hearing Loss & Damage

Ryan Jordan Uncategorized 0 Comments

For some inspiring individuals, success is not out of reach even when challenged by damaged hearing. It is often only when your ability to hear begins to fade that we realize how vital and special the gift of hearing truly is.

With advances in modern technology, some hearing aids are now producing natural sound quality, allowing you to hear more of what you want, less of what you don’t. Even better, with nano-coating for sweat protection and new smaller flexible sizes, hearing aids can even be worn when playing sports including basketball and football.

Derrick Coleman, current fullback for the Atlanta Falcons, says that wearing a hearing aid has helped him in many situations, specifically in a loud stadium. He had the ability to tune things out by adjusting his hearing aid, allowing him to focus on the job at hand.

hearing solutions

“Being deaf, being hard of hearing is who I am, so I’m not going to let someone else come in here and say ‘Oh, you’re deaf,’” – “That’s who I am. It made me who I am today” said Coleman in an interview with Michael Hartzell.

Russian Olympic skier Elena Yakovishina has been deaf since she was eight. Yakovishina has been skiing since her parents first took her to the top of a mountain when she was only three years old. Being diagnosed as deaf five years later did not stop her from skiing and competing at an international level. Yakovishina has said that skiing with hearing aids makes you “hear things differently: the wind, your skis, everything.” While Yakovishina could still ski without her hearing aids, she feels the quality of her hearing affects the quality of her skiing.

University of Oklahoma senior Rylee Reinertson suffers from severe hearing loss and has worn a hearing aid for 16 years. With hearing aids, he is able to do all the things other college kids enjoy. Plus, he is one of the stars of Oklahoma’s golf team and ranks as one the best collegiate golf players in the nation.

For athletes, professional or a weekend warrior, hearing is a key in knowing what to do, how competition is preparing and being in tune with your environment. Whether on the field or in the stands, the way to win is always bringing your best game, including having your hearing tested and protecting your ears when the crowd explodes in applause at the next touchdown.

At Lucid Hearing, we aim to Help People Hear Better.  We do that by offering free hearing exams at 500+ Lucid Hearing centers nationwide and providing state-of the-art Powered by Lucid hearing solutions.

15 Nov

What To Consider Before Giving Hearing Aids As Gifts

Kylee Uncategorized 0 Comments

What To Consider Before Giving Hearing Aids As Gifts

Hearing loss is one of the most common conditions that can affect older adults. According to data gathered by the National Institute on Deafness and Other Communication Disorders (NIDCD), nearly 25% of seniors aged 65 to 74 have disabling hearing loss, while 50% of older adults who are 75 years and above are suffering from the same condition. For some seniors, being able to talk and hear is essential for a happy life, which is why younger people may think that getting an elderly relative some hearing aids as a holiday present this year could be just the thing to make him or her smile. However, there are several things that you should consider before giving hearing aids as gifts to your senior relative, so keep these in mind before purchasing hearing aids for your loved one.

Some elderly people refuse to wear hearing aids

According to experts, of the 26.7 million people over 50 with a hearing impairment, only 14% choose to wear hearing aids. It has been said that the primary refusal for wearing a hearing aid is denial, as many older adults refuse to admit that they have a hearing problem. Some also think that it’s normal to lose hearing ability as they age. Vanity can also be a huge factor why some older people refuse to be seen wearing devices in their ears and they would rather spend money on unnecessary purchases instead. Moreover, some adults who have worn poor quality hearing aids in the past may have been unimpressed with these devices and refused to wear them ever since. So how do you convince your loved one to give hearing aids or other hearing solutions another try? Try being calm, reasonable, and let your relative know the advantages of wearing a hearing aid.

It enables your elderly relative to have more fun in life

Wearing a hearing aid makes it easier for your elderly relative to have more fun in life, especially when engaging in outdoor activities for seniors. Watching a play, going to an outdoor concert at the park, or exercising with friends is more enjoyable when one is able to fully appreciate the sights and sounds of one’s surroundings. Tell your loved one how much fun he or she can have while listening to his or her favorite songs on the radio or watching a new movie with the family.

It keeps your loved one safe from harm

If your elderly relative is living alone, remind him that wearing a hearing aid allows him to be safe as he can hear if an intruder is trying to break into his home. Being able to hear well gives one enough time to call for help before it’s too late.

It can prevent loneliness and social isolation

Not being able to hear and communicate well can cause a senior to become lonely and socially isolated, which presents various health risks such as dementia and may even increase the risk of early death. Good hearing enables one to communicate and understand other people better, which can help to prevent social isolation.

Lastly, remind your elderly loved one that hearing aids now available in different styles and sizes and come with advanced technology for added clarity and better sound quality. Once your senior relative agrees to wear a hearing aid, let him take a free hearing exam and have him try several hearing aid styles to see what suits him best. The gift of hearing may be the best gift that you can give to your loved one this Christmas, so keep these pointers in mind before making a purchase.



Written by: Sally Writes


29 Oct

First Hearing Aid? What to Expect when Wearing Hearing Aids

Kylee Uncategorized 0 Comments

Did you just make the jump to get hearing aids? If so, congratulations!

Hearing loss is a natural part of the aging process and this step in getting hearing aids will help improve your ability to communicate. But with everything in the world, nothing is absolutely perfect.

First, there is going to be an adjustment period. You might hear sounds that you haven’t heard in some time, especially if you waited to get your hearing tested.  Hearing aids can only amplify the sounds. So understand that some sounds may sound slightly different than they did before. Many hearing professionals say that it will take 30 to 90 days for you to get used to the hearing aid. Stick with it! Most people do not wear their hearing aids because of unrealistic expectations. So be patient with yourself and the device.


When you first wear your hearing aids, expect there to be some discomfort. Make sure that the fit is comfortable before you leave the office, but understand they’re like a new pair of shoes and may just need some getting used to. If this persists, contact your audiologist to make sure the fit is correct.

In the beginning, the amplification can seem overwhelming. Your own voice may sound different and things around you may seem too loud. Many hearing professionals suggest wearing the hearing aids slowly for shorter periods of time in a quieter environment to get used to them. Then gradually start to work up to noisy places and environments. Your brain will eventually learn to understand the amplified sound that the hearing aids are producing and it will not seem as loud.

Remember that not everything will be perfectly clear with the hearing aids and you may still miss some parts of the conversation. But in the end, the hearing aids will help to amplify the sound for you to hear better.


01 Sep

Dementia Linked To Hearing Loss, But There Is Hope

Kylee Uncategorized 0 Comments
Dementia Linked to Hearing Loss, but There Is HopeLosing the ability to hear is seen by many as an inconvenience, but science is beginning to show that hearing loss can profoundly affect health. Studies have found evidence that hearing loss can lead to the onset of dementia and worsen existing symptoms. The research is unsettling, but not damning.  Despite the bleak news, it is not without hope. Increased understanding of the links between hearing loss and dementia can lead to solutions.

How Strong Is the Link Between the Two? It is important to note the difference between a link and a cause. Simply because someone suffers from hearing loss does not mean they will develop dementia. However, the study shows that seniors who have hearing loss are three times as likely to develop dementia eventually.  Other studies add more credence to the dementia and hearing loss correlation. One found that living with noise pollution puts patients at a higher risk for dementia. The farther away from traffic heavy roads patients were, the less their risk.

How Does Hearing Loss Cause Dementia? The possible causes of dementia are still not concretely defined, but researchers have discovered many possible contributing factors. Researchers believe that the slow loss of hearing puts extra strain on the brain as it attempts to process unclear sounds. An over stressed brain is a weak brain, which is more susceptible to degeneration.Some scientists have also suggested other, less direct possible causes. There is a clear link between isolation and lack of socialization and the onset of dementia. Hearing loss commonly causes its victims to become more withdrawn, a known dementia risk factor.

Can a Hearing Aid Help? Now that they have found the correlations, scientists are preparing for more studies to determine if a hearing aid can directly combat the onset of dementia or lessen the symptoms associated with it. As of yet, no one can definitively say that a hearing aid can help, but researchers are optimistic about what they will find.The leader of the study that found the correlation between hearing loss and dementia said: “Treating hearing loss could potentially help reduce the risk of cognitive decline and dementia…” Also, the increased risk of dementia due to social isolation is real, and a hearing aid will most definitely help with that.

Hope for the Future It may be distressing to find yet another potential cause of dementia, but this is in fact great news. It is better to understand than be left in the dark, and fortunately, effective solutions for hearing loss already exist.
19 Jun

The Hearing Gap: Accessibility and the Consequences of Hearing Loss

Savannah Uncategorized 0 Comments

hearing aid laws

Consequences of Hearing Loss

At first, hearing loss may seem like it primarily has physical consequences–hearing loss just means one’s ears can’t hear well, right?  In actuality, the consequences of hearing loss are quite wide-ranging.  There are physical, cognitive, psychological, and psychosocial consequences of hearing loss.  While hearing loss is very common, it often goes untreated.

In fact, according to an article titled “The Connection Between Hearing Loss and Healthy Aging,” 9 out of 10 people with mild hearing loss do not have hearing aids and 6 out of 10 people with moderate to severe hearing loss do not have hearing aids.

Hearing loss is an invisible ailment. You can’t tell just by looking at someone that they have hearing loss. This can prevent discrimination, but it can also delay treatment, since there isn’t anything outwardly different about a person with hearing loss.

When you can’t hear well, you can’t communicate well, which has implications in many different aspects of life. One important aspect of life that is affected by hearing loss is the ability to work. Hearing loss can interfere with a person’s work, preventing them from answering the phone, interacting with clients or colleagues, and participating actively in meetings. A lack of access to hearing aids can affect people’s vocations and livelihoods.

Aiding with Hearing Aids

There are many reasons why people who need hearing aids do not purchase them. According to a study conducted by the National Council on Aging in 1999 on the consequences of hearing loss in older adults, the vast majority of respondents reported that they did not believe their hearing loss was severe enough to require a hearing aid. However, these respondents were still reporting difficulty hearing.

In addition, one in five people in the 1999 survey reported that wearing a hearing aid would make them feel “old or embarrassed.” The irony, however, is that hearing loss leaves people in situations where they are unable to respond appropriately and are unable to communicate correctly. This creates its own set of embarrassing situations.

Another reason people who need hearing aids do not wear hearing aids is because often hearing loss is not a priority for policy makers. Hearing loss straddles the line between a health care issue, a public health concern, and a lifestyle issue. Creating awareness of the difficulties associated with hearing loss can help make hearing aids more accessible to those who need them.

Hearing aids can change the day-to-day functioning and happiness in a person’s life. Along with enriching the small moments that might be missed without hearing aids, hearing aids can also help people stay on the job for longer as they age, and continue engaging in the hobbies they’ve always enjoyed.

If you’d like to learn more about hearing loss solutions for you, drop into a Lucid Hearing Center at your local Sam’s Club today!

15 Jun

Spotlight on a Specialist: David’s Days at Lucid Hearing

Savannah Uncategorized 0 Comments

hearing test

6 Months with Lucid Hearing 

David H. has  been a Hearing Instrument Specialist at Lucid Hearing for just over 6 months now.  Though he hasn’t been on the team for long, he is already helping people hear better every single day.

David’s favorite part about working at Lucid is “interacting with so many people every day.”  When asked about his best days, David answered: “My best days are when I get to help someone hear better.”  David is lucky because his best days are every day.  On average, David assists approximately 2 new people with hearing better every single day.

Hearing Tests can Change Lives

According to David, people often come in to the hearing center for a hearing test just to make their spouses happy.  Loved ones are often the first to notice when someone is experiencing hearing loss because they find themselves repeating sentences and noticing that the volume is turned up higher than it used to.  For this reason, spouses and other loved ones are usually the ones encouraging a person experiencing hearing loss to get their hearing tested.  David enjoys seeing when a person comes in for a hearing test just to make their spouse happy, and then leave with new hearing aids and completely forget they were there just to make their spouse happy!  One hearing test can really change a person’s life, and gentle nudges made by spouses and loved ones can improve the quality of one’s life!

Trained in Excellence 

David is grateful for his job because of the license required to be a Hearing Instrument Specialist.  The licensing process involved rigorous training that gave David unique skills and education that he will have with him forever.  He enjoys using what he’s learned to help others.  Though David considers himself an introvert, he loves interacting with people through his work at Lucid Hearing.  He is truly passionate about helping people Hear Better.

A Wearer of Lucid’s Hearing Aids

As someone who wears Lucid hearing aids, David is confident that Lucid’s hearing aids stand apart from the rest.  He has noticed that the technology in Lucid’s hearing aids sounds different from other manufacturers and truly helps him hear better.  He has also noticed that people appreciate Lucid’s hearing aids most if they are a current wearer of hearing aids and can compare Lucid’s hearing aids directly to the ones they currently wear; the difference between Lucid hearing aids and others is easily noticeable!  Those who are “power junkies” or especially knowledgeable about technology also tend to appreciate Lucid’s hearing aids more, noted David.

We’re glad to have David on the team with us and we look forward to continue hearing stories of how he is helping people hear better throughout his career!


07 Jun

Spotlight on a Specialist: Megan’s Perspective on the Sounds of Life

Savannah Spotlight on a Specialist Tags: , , , 0 Comments

Megan E. has only been working at Lucid Hearing for a couple of months, but she is already embodying the Lucid Hearing spirit!

Megan is a Hearing Instrument Specialist. Curious about what a Hearing Instrument Specialist does? A Hearing Instrument Specialist selects and fits hearing aids for customers. In addition, hearing instrument specialists administer and interpret hearing tests and hearing instrumentmeasure the effectiveness of hearing instruments. Some of their job includes: preparing, designing, and modifying ear molds for the purpose of hearing aids. This job takes talent, skills, patience, and a kind demeanor, all of which Megan demonstrates every day.

There’s one main thing that inspires Megan to look forward to coming into work each day: “The opportunity to help someone hear better, each and every day, because the sounds of life are so sweet to hear.” Megan appreciates the sounds in the world, from the softest to the louder sounds, and she shares this appreciation with those who she tests and fits for hearing aids.

Her favorite part of working at Lucid Hearing in her short time with us has been the “amazing products and VALUE!” According to Megan, Lucid is an amazing company to work for because of the environment of teamwork. Everyone supports each other and everyone is valued for their work.

When asked about the 3 things she would want the world to know her, Megan answered with these three things:

  1. My PASSION is what drives me.
  2. I LOVE animals, reading, and recycling.
  3. I’m so, so, so THANKFUL for those that have helped me carve y path in the hearing profession.

Megan offers so much to our team at Lucid Hearing and we are glad to have her on board!

30 May

Linda’s Story: Talking, Hearing, and Breathing are the Main Things in Life

Savannah Uncategorized 0 Comments
hearing loss
Linda B., pictured at home

At Lucid Hearing, we are so proud to have customers that embody the compassion that our company believes in. We recently took some time to speak with one of our beloved customers, Linda about her life and her experience with Lucid Hearing.

Linda realized she had hearing loss during a difficult time in her family. Her husband, Ernie, had just had his heart valve replaced and hadbroken his neck in two places. Linda and her daughter were pouring their hearts into helping Ernie get back on his feet, but during the process, Linda noticed that her hearing was starting to decline.

A friend of Ernie’s mentioned that he had bought his hearing aids with Lucid Hearing at the Sam’s Club in Abilene. He highly recommended Lucid Hearing, so Linda decided to check it out.

Once at Lucid Hearing, Linda’s life changed. “The audiologist was absolutely wonderful,” Linda remembers. “From the moment I put the hearing aid in my ear, I could hear everything that was going on. I just got so excited because I could hear everything that was going on around me!”  Linda continues, “We all think this couldn’t happen to us, but guess what: it can. It won’t be just like when we were younger, but it has been so amazing.”

Linda’s hearing aids Christmas presents from her husband. She is grateful because, as she puts it: “It just feels like I’m a part of everything that goes on around me! I’m proud that we took this step.”

Linda’s life has changed in some profound ways since getting hearing aids. For example, she doesn’t have the TV blaring anymore like she used to. And now, she can talk on the phone that is in the office effortlessly. Linda is especially glad that she can hear her 21 year old granddaughter call from New York. “My granddaughter will call and say ‘grandma,’ and I just beam!” says Linda. Linda’s granddaughter is going to be spending a semester in Washington, DC soon, and Linda is excited to keep hearing about her DC experiences on the phone!

In addition, Linda can hear the birds now. In the traffic, she can hear what’s going on behind her without anyone having to honk their horn at her. She can be in the kitchen and still hear everything that’s happening on the TV, even though she can’t see it. “It’s opened up a whole new world,” reflects Linda. “Last week, I heard something beeping like crazy and I noticed it and it ended up being the 9 o’clock alarm on a smartphone. I wouldn’t have heard that before, so it’s neat,” notes Linda.

According to Linda, “Getting hearing aids was the easiest thing in the world. These are so comfortable, I can barely even tell I have them on!” In fact, the first day Linda had her hearing aids in, she got in the shower and heard a “womp, womp” sound. She noticed that she had her hearing aids on! She didn’t get them wet, but she was amazed that she could hear the water hitting her hair! She then told her doctor: “It was so funny because it’s like a warning went off when I heard a sound that I wouldn’t have heard before!”

Now, Linda keeps her hearing aids with her all the time. She puts them in right after she puts her glasses on in the morning!

Linda is currently retired. During her career, she did insurance work for doctors. Her specialty was anesthesia. She then worked for a billing group. In addition, she worked for an ENT Doctor in Dallas at Medical City Hospital.  The most exciting thing Linda remembers from that time was when she saw a child brought to America from Kosovo and seeing that child go through the pretesting, working with speech pathologists, and the audiologist. “The most wonderful sight,” Linda recalls, “was being able to see this child hear for the first time and being able to look at her mother and say ‘mama’.”

Linda enjoys being retired because she gets the chance to do Sudoku, crosswords, cross-stitch, and spend time with her two little puppy dogs.

Most of all, Linda enjoys helping people when they need help. “I like to help people,” shares Linda. “I like to give people a hand.”

Linda has a speaking valve that helps patients who have had tracheostomies. Her experience prompted her to commit to “helping anyone that needs help.” As Linda explains, “some trach patients think their lives are over. But their lives are not over. I want to help anyone who needs help.”

If Linda could share one message with everyone, she would share this: “People need to understand that even though we’re getting older, we don’t have to get rid of the greatest activities. Talking, hearing, and breathing are the main things, and having access to these things makes all the difference in the world.”

As Linda reflects on the impact her hearing aids have made on her life, she shares: “Being able to hear better is the best thing to happen to me besides marrying my husband and having our daughter. I just feel so lucky.”

We feel lucky to have Linda as a customer. It’s people with hearts like hers that keep us going and inspire us to do the work that we do.

24 May

Spotlight on a Specialist: Manuel’s Commitment to Helping People Hear Better

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Hearing Loss in the Family

Manuel V. has been a Lucid Hearing Specialist for approximately 1 year now and he has been making an incredible impact on the people he fits with hearing aids.

We took some time to learn more about Manuel’s perspective on hearing loss, and his experiences with Lucid Hearing. We came away feeling inspired by his commitment to the field of hearing technology and are excited to share what we learned with you!

Manuel first became interested in becoming a hearing specialist because his own father had hearing loss. Manuel remembers seeing the frustration, discomfort, and embarrassment that came with his father’s hearing loss. Now, Manuel envisions every patient that sits in his booth as his father. By envisioning every patient as his father, Manuel is able to sympathize with the patient at a deep level. This sympathy drives Manuel to help every patient to the best of his ability.

Every day, Manuel assists about 7 to 10 people. That’s between 1, 827 and 2, 610 visits a year! Manuel stays busy at work, but still gives every person who walks through the door his undivided attention.

hear better

Focusing on Helping People Hear Better

Manuel’s favorite part about working for Lucid Hearing is that as a salary employee, he can focus on helping people hear better, as opposed to trying to sell a product. Every day, he comes to work hoping that he can help someone hear better, regardless of whether they purchase a product or not. In this way, his job is educational and people-centered. He believes this is what keeps him grounded and keeps him excited to come to work every day.

In addition, Manuel appreciates Lucid’s partnership with Sam’s Club because it demonstrates Lucid Hearing’s commitment to affordable hearing aids. Manuel explains: “By partnering with Sam’s Club, Lucid Hearing is able to save the member a substantial amount of money by eliminating franchise expenses, most overhead, and commission.”

Communication at the Heart of Hearing Technology

At the heart of hearing technology, according to Manuel, is communication. He says, “Speech understanding is one of the biggest benefits of amplification. There can be a lot of joy and relief to finally being able to join those conversations at the dinner table or to be able to understand what your children or grandchildren have been saying this whole time.”

However, Manuel often finds himself reminding members: Hearing aids are less like a pair of eye glasses and more like physical rehabilitation. It can take some time and slight discomfort to find your correct amount of amplification, so patience and perseverance are a must.”

Manuel’s steadfast dedication to helping people hear better is so appreciated and admired! We feel grateful to have him on our team!

15 May

Veterans and Military Hearing Loss: The Healing Process

Savannah Uncategorized Tags: , , , , , 0 Comments
hearing loss in combat
Tom, a Vietnam War Veteran, speaks with Berkley, one of Lucid Hearing’s Hearing Instrument Specialists.

Honoring Veterans Every Day

November 11th is America’s official day to honor Veterans; however, at Lucid Hearing, we believe in recognizing and honoring our Veterans every single day.  Veterans make immense sacrifices to defend our lives and values.  We make an effort to support and care for Veterans, and bring attention to issues that disproportionately affect them.

Hearing loss disproportionately affects Veterans.  According to the U.S. Department of Veteran’s Affairs, in 2014, over 933,000 Veterans were receiving disability compensation for hearing loss, and nearly 1.3 million Veterans received compensation for tinnitus.  Tinnitus is the condition of hearing ringing or buzzing in one’s ears.  Tinnitus is the number-one disability among Veterans. In the general population, it affects approximately 1 in 10 American adults.

Furthermore, many Veterans have auditory processing disorder, meaning they receive normal scores on hearing tests, but have difficulty understanding speech.  Auditory processing disorder is often associated with blast exposure.  Hearing loss in combat is remarkably common.

Hearing Loss in Combat 

As a 2016 Washington Post military blog argues, hearing loss is treated as an inevitable cost of war, but it shouldn’t be.  The blog discusses the various dangers to hearing in the military.  From high-capacity engines to jets to tanks to rifles, guns, and explosives, hearing loss is rampant.  One can lose hearing during training and during combat, and together it all adds up to cause significant damage to one’s hearing.

The author of the blog, Stephen Carlson, served two tours in Afghanistan as an infantryman with the 10th Mountain division.  Carlson describes his experience with hearing loss:

It’s beyond simply having to ask people to repeat themselves over and over whenever there’s the least bit of background noise. Conversation among even small groups of friends becomes difficult.  When other people are hanging out and talking, you find yourself retreating to quiet spaces to be alone.  Your friends may understand, but you start feeling rude when you have to step away every 10 minutes.

Carlson continues:

The vague sense of isolation at first starts to wear think.  Then it turns into something more.  Whole conversations are missed, or, at least, your wife is repeating every other line to you.  Meeting new people and making small talk can feel extraordinarily difficult. Turning the side of your head to a stranger while nodding blankly can be off-putting.

Carlson shared that hearing loss permeates how he moves through the world every day.  Hearing loss in combat can be debilitating far after one leaves the war zone.

Mark Brogan, a retired army captain, suffered a wide array of injuries during combat.  He suffered “a brain injury, a spinal injury, a nearly severed right arm when a suicide bomber on foot detonated his weapon near [him] six years ago in Iraq.”  Of all of his injuries, Brogan considers hearing loss (and the brain injury) to be his worst traumas.  Here’s how he explains it:

You’ve been to a concert — you know how your ears are ringing afterward?  It’s just like that my entire life…A lot of guys get home and they probably don’t even think about getting their hearing checked.

Hearing loss can be debilitating, isolating, and frightening. However, all people can take steps to heal from hearing loss and improve their hearing.

Lucid Hearing and Veterans 

One of our own Lucid Hearing customers, Tom, speaks often about how his time in combat affected his hearing.  Tom did two years and two tours in combat during the Vietnam War. His hearing was affected at a young age by all of the explosions and combat sounds he heard in Vietnam.

Though Tom experienced hearing loss in combat, he reflects that he went a long time without addressing his hearing loss.  Tom notes, “You can go a long time when you’re around people you love and who love you just saying ‘What did you say?’ and they’ll always tell you.”

Tom added:

People put [getting hearing aids] off for lots of reason. I think a lot of it is vanity. They think y’know for me to hang a hearing aid on my ear must mean I’m an old person. But that’s not necessarily true–it just means you want to participate more fully in life and not miss things!

Veterans fight to defend us, but they often lose their hearing in the process. Veterans, and all people, are always welcome to come to one of our Lucid Hearing stores for a free hearing test.